First let’s talk about what our links are NOT:
Our links are NOT a link farm, link network or PBN (Private Blog Networks).
Each of those types of links carry a negative impact, and they all have a very common factor, that simple fact that those techniques use sites that are built with a sole-purpose of linking.
The name Link Farm is derived from the fact that the sites are “grown” just to place the links on. This means the sites are thrown together very quickly, have no real value to anyone on the web, and are crammed full of links. This leaves these sites with no real stats, domain authority, page authority, qualified visits, or search engine rankings.
It’s very easy for Google to detect these types of links and discredit them or even worse penalize you for them.
Now let’s talk about the links WE build:
Each, and every site in our platform is just like yours.
It’s a real person that owns a real online business that is looking to get some links and traffic for their targeted keywords.
No sites are created just to use our system; we only allow real business to join.
This means each site has great domain authority, real traffic and visitors, its own keywords ranking in google and more.
It’s this key factor that brings the most value to the table because these are the types of links you simply can’t get any other way.
Our Strategies Follow These Golden Rules
Relevance is key.
You want your links to make sense, but that doesn’t mean you must be limited. We capitalize on “industry related” sites just outside of your niche. For example, if you are a general contractor you can benefit with links from a real estate lawyer’s website, or even an online hardware store. We probably wouldn’t be linking to/from doctors or headphone manufacturers though, because they just wouldn’t be relevant.
Quality over Quantity:
It’s all about moderation. PBN’s and farms will build thousands of links overnight with exact match keyword text to boost the page count as quickly as possible. You want links from REAL WEBSITES. Websites that have their own unique content, products, or services. These websites will have their own back link profiles that will pass trust flow from their links to yours. We build only a few dozen valuable placements that solidify your back-link profile and drives results. We have clients all the time that will come to us with a backlink profile that consists of thousands of links and no rankings. We add in our meager amount and the results start to climb within weeks. Quality is what it’s all about.
Always avoid websites that are built just to give out links.
Market Your Content:
We keep a clear “intent” for each link. We don’t just focus on links to your home page, or links using only exact match keywords. We focus on keeping your link relevant to the content it is directed to. When our plugin is installed a hand, written page is created per keyword. We direct the main topic of the link to this page. We also direct a link to your home page using a variation of your URL or business name. We also direct a link to your link page created by the plugin to continue the positive trust flow throughout our links. This means we build a total of 3 links per placement all to a target page using proper anchor text techniques.
Deep linking to various pages within your website has a huge positive impact.
We Build Local Citations:
Citations are key in helping to increase the degree of certainty the search engines have about your business’s contact information. Every placement will include your Business Name, Address, and Phone number. This helps the search engine associate you with a city or region so you don’t get lost among similar businesses in others parts of the country that aren’t your competitors.
We use Ahrefs:
Ahrefs is a domain/link auditing tool and one of the top-rated ones on the web. Whenever we do link checks on our client’s sites, Ahrefs gives more weight to our links than most of our client’s links from other sites. It’s because the links are coming from real businesses that are also performing better each month in the SERPs. It’s very difficult to get a link from a real business nowadays. They are considered high-trust & high-quality. Also, Ahrefs is using the same metric and logic as the former Google PageRank factor v. re-inventing the wheel like so many others who just miss the mark.
Here is a great article from SEO-Hacker.com, in response to one of John Mueller’s recent Google Hangouts on “What Does Google Consider a Good Link” -
Spoiler Alert: We give Google, exactly what Google asks for!