First let’s talk about what our links are NOT:
Our links are NOT a link farm, link network or PBN (Private Blog Networks).
Each of those types of link schemes can have a negative impact on search performance because they all have one thing in common; that simple fact that those "techniques" use websites built with the sole-purpose of hosting links.
The name Link Farm is derived from the fact that the sites are plowed and planted with links. This means the sites are thrown together very quickly, have no real value to web users, and mostly consist of just outbound links. This leaves these sites with no real stats, domain authority, page authority, word count, phrase relevancy, qualified visits, or search engine rankings to transfer to anyone. You don't want a recommendation from someone with a bad reputation.
It’s very easy for Google to detect these types of links and discredit them or even worse penalize you for them.
Now let’s talk about the links we build:
Each, and every site in our platform is for a real business just like yours.
It’s a real person that owns a real company that is looking to improve their website in content and search presence. That means they're all competitive players in their respective space who will keep up with their sites and operate with integrity.
No sites are created just to use our system; we only allow real business to join.
It’s this key factor that brings the most value to the table because these are the types of link signals that you simply can’t fake.
Our Strategies Follow These Golden Rules
Relevance is key.
You want your links both in and out, to make sense, but that doesn’t limit you to just direct competitors. We capitalize on industry related sites just outside of your niche because they use some of the same words in their page body text and site structure. They often times will have overlapping customer personas. For example, if you are a general contractor you could leverage links from a steel window hardware company, or even a real estate lawyer’s website. We probably wouldn’t be linking to/from doctors or headphone manufacturers though, because the conversation they are having just wouldn’t be relevant/similar.
Quality over Quantity:
It’s all about moderation. PBN’s and farms will build thousands of links instantly with exact match keyword text to boost the link total as quickly as possible. Blackhat SEOs tend to guarantee a chunk of links created monthly because these spammy links can be built so easily and for free. This tactic was penalized by Google and hasn't worked for years. Today it's possible for a website with 2 real links to outperform a website with fifty thousand automated PBN links. You want links from REAL WEBSITES. Websites that have their own unique content, products, or services. These websites will have their own back link profiles that will pass trust flow from their links to yours. We only build a clean profile of text-rich citations that solidify your backlink profile and drives results. We get new clients all the time coming to us with thousands of backlinks but no rankings. We add a fraction of the amount of link and the results start to climb within weeks. Quality is what it’s all about.
Always avoid websites built just to give out links.
Market Your Content:
We keep a clear “intent” for each link. We don’t just focus on links to your home page, or links using only exact match keywords. We prioritize keeping your link relevant to the content it is directed to. When our plugin is installed, a page of content is written per each keyword. We'll direct the main keyword topic link to this new page. We also direct a link to your home page using an anchor that is a variation of your URL or business name, along with a block of text about your business. This means we build multiple links per citation all using proper anchor text techniques.
This type of deep linking to various pages within your website can have a huge positive impact.
We Build Local Citations:
Citations are key in helping to increase the degree of certainty the search engines have about your business’s contact information. Every placement will include your business name, address, phone number next to an embedded Google Business Listing map.
We also include links to your social media profiles when available. This helps the search engine anchor you within a city or region so you don’t get lost under similar businesses in others parts of the country that aren’t your competitors.
We use Ahrefs:
Ahrefs is a domain/link auditing tool and one of the top-rated ones on the web. Whenever we do link checks on our client’s sites. Ahrefs is using the same metric and logic as the former Google PageRank Factor V. Ahrefs gives more weight to our links than most of our client’s links from other sites. It’s very difficult to get a link from a real business nowadays. They are considered high-trust and high-quality.
Here is a great article from SEO-Hacker.com, in response to one of John Mueller’s Google Hangouts on “What Does Google Consider a Good Link” - https://seo-hacker.com/understanding-links/