Our
methodology of targeting localized keyword phrases, will help clients show up higher and more often for both local and
non-localized searches but the reporting can only replicate what a human searcher
will see, if the location is added to the keyword search. So your sites will
be showing higher and more frequently for “near me” searches that are performed within their service
area, but we don't really want to report on “near me” searches performed with no associated location data.
Since Google is essentially deleting the "near me" and replacing it with the searchers IP location, a keyword slot can be put to better use by targeting the service area. Anyone adamant about
including “near me” searches in their marketing campaign should note that the report will likely show a persistent zero for
those keywords.