Our reporting system strips away all of the personalized and localized account signals when pinging the Google, Yahoo, and Bing servers. Keywords that include service areas, give a more accurate picture of what a real user would see when entering a regionalized search or entering a generic search within the business’ service area.

Our methodology of targeting localized keyword phrases, will help clients show up higher and more often for both local and non-localized searches but the reporting can only replicate what a human searcher will see, if the location is added to the keyword search. So your sites will be showing higher and more frequently for “near me” searches that are performed within their service area, but we don't really want to report on “near me” searches performed with no associated location data.

Since Google is essentially deleting the "near me" and replacing it with the searchers IP location, a keyword slot can be put to better use by targeting the service area. Anyone adamant about including “near me” searches in their marketing campaign should note that the report will likely show a persistent zero for those keywords.