The articles we write are meant to become a domain's authority page for a specific keyword search. Our service does not function as a blogging service. The content we create is meant to touch on several of Google’s ranking factors and improve the authority of a website. For most sites on our network, the most important step in optimization, is to make sure they have an authority page that Google can index as the most relevant page on their domain. Our articles are intended more to fill that function and are not part of a strategy where multiple equally relevant pages are generated around one keyword.

Google has been making a concerted effort to rank more internal pages and show fewer homepages in their results. The algorithm prefers to present an authority page to Google users for each different topic. You may have a lot of relevancy throughout the site but we use these article pages to define one single page that has more condensed references to the keyword than the other pages on the site. Connections will be made, pointing in to these new pages but not in the site's top navigation. In most cases, the weight of the individual page and the increase in word count, will cause Google to come back to the site and re-index all the content on both new and pre-existing URLs. This is partly why we use the content as a new page rather than a content revision on an old page. It’s also really effective for smaller websites where the addition of 5 or 10 pages may double the size of their site. We hope you'll find our content to be a great compliment to your strategy, be it to get a new site up and running quickly, or to boost the Google standings of an established website.